Here’s a quick informational tutorial for your enjoyment, folks.
We’re talking briefly about email marketing today. Specifically RSS-to-email campaigns or effortless email newsletters for bloggers!
RSS-to-email campaigns are a great way for bloggers (and creative people who blog) to:
a. update interested parties when they release new blog posts.
b. reach people where they live – via email.
c. spend LESS time crafting email newsletters with their blog’s content.
We’re trying to save you time here, people.
So here’s how to create an RSS-to-email campaign using, my favorite email marketing client, Mailchimp. (more…)
I’m a print magazine girl. No doubt about it.
I’m a digital media chick. No doubt about that either.
Despite the beef the industry sometimes tries to impose between print and digital publishing, I think they go hand-in-hand: Like coffee and biscotti. Ebony and ivory. Kim and Kanye and all that. (more…)
Raise your hand if any of the following have ever happened to you:
a. You bust your ass to get a new job, a new client or a new opportunity because you really “need” the money, connection, resource or whatever improvement you’re chasing at the moment only to get into the meat of it and realize that it is sooooo not worth it.
b. You’re in dire straits. You have to change. Or you have to do this thing — whatever thing — people are telling you you HAVE to do in order to fix your situation. Everyone has an opinion. Even you. And your opinion is that something big, huge, GINORMOUS is standing in the way of your progress towards the goal you are chasing…and it’s your sneaking suspicion that it’s you.
c. An amazing opportunity is presented to you. A-freakin-mazing. On the surface it’s a “yes.” It seems perfect. Obvious. Wonderful. A no-brainer, thank you very much. It’s just what you need for a breakthrough. Only there’s a teeny, tiny, yet adamant voice in your head that is saying very clearly and decisively “no.”
Anyone ever felt like this?
Each of these has happened to me. Boy-o-boy, these are tales we should have over a glass of wine one day.
These situations hurt. They are über confusing and, if you’re anything like me, they leave you feeling like you must be losing your mind. And I think that is true… (more…)
I’m going to give you the helpful nugget of this post right up front:
Service providers, if you want to:
- Make more money
- Grow your business
- Develop additional revenue streams
You need to learn to monetize your brain!
As a service provider, you aren’t really selling your service. You are selling your experience, your knowledge, time saved and, in some cases, peace of mind.
I’m a marketing and digital operations consultant. I get clients who don’t want to learn how to do what I already know and understand.
Now are there people who won’t want to pay for your service and who will want to do it themselves?
Of freakin’ course. (Right, event planners?) And that’s where the meat of this post comes:
Even if there are people who don’t want to buy your service there are still ways to earn their trust and exchange value with them: a.k.a. monetize your brain! (more…)
It’s no secret that 2013 was a difficult year for me.
Imagine being on a road driving towards your goal with safe, but rapid progression — like going 62 in a 55 — then being t-boned off the road by a Mack truck and slammed onto a different path that only leads you further away from your goals…on a gravel road while driving a car with bad brakes and bad shock absorbers. Only you don’t (more…)